Many sectors were struggling during COVID but e commerce was one sector which saw and exponential growth. During lockdown more and more customers used internet for deliveries which gave rise to a lot of D2C brands. Delhi NCR is becoming a hub for D2C brands which is opening up a lot of business opportunities for new age entrepreneurs and bringing innovation with a range of products using different technologies. India has over 650 D2C brands and growth momentum suggests it to be a $100 billion market by 2025.